Live since 1 April 2026
users

Budy

AI-powered fitness coaching that adapts to every body, every goal, every gym.

AI Workouts Gym Partnerships
App Store Google Play
01
The Problem

Fitness is broken for
most people

Generic plans, expensive trainers, and zero personalization leave 80% of gym members disengaged within 90 days.

One-size-fits-all plans
Cookie-cutter programs ignore individual goals, equipment, schedule, and fitness level. Users plateau fast and quit.
Personal trainers are expensive
$60–150/session puts quality coaching out of reach for most people. The alternative? YouTube guesswork.
Gyms can't retain members
Gyms lack digital tools to keep members engaged. High churn means constant acquisition spend with no loyalty loop.
02
The Solution

Your AI personal trainer
in your pocket

Budy generates fully personalized workout plans, nutrition guidance, and progress insights — adapting in real time to how you train, eat, and recover.

AI-generated periodized plans
Block-based training programs drawn from a library of 5,000+ exercises — built around your goals, schedule, equipment, experience, and health profile. Regenerate blocks when life changes.
Smart nutrition coaching
Workout-aware meal recommendations, macro tracking, and dietary preference support. AI picks your next meal based on what you just trained.
Deep progress insights
Strength, volume, consistency, PRs, recovery, and body composition — tracked across 7 to 365-day windows with period-over-period comparisons.
Gamification that sticks
XP, levels, streaks, shields, badges, daily quests, and leaderboards. Behavioral hooks that turn consistency into a habit.
Voice-guided workouts
AI-generated coaching narration (Coach Mike & Coach Sarah) guides you through every set. Like having a trainer next to you.
Health & fitness sync
Apple Health and Health Connect integration for steps, heart rate, sleep, and active calories. Your full picture, one app.
03
Market Opportunity

A massive, growing market

The global fitness app market is accelerating, driven by AI adoption and the shift to hybrid gym + digital experiences.

$19B
Global fitness app market (2025)
21%
CAGR through 2030
200M+
Gym members worldwide
80%
Churn within 90 days
Where Budy sits
We sit at the intersection of three converging trends: AI personalization replacing generic plans, gym digitization as facilities seek retention tools, and the creator economy bringing fitness influencers into the platform.
04
Go-to-Market · Gym Partnerships

Gyms are our distribution
channel

We partner with gyms to offer Budy as their digital coaching layer. They reduce churn — we gain subscribers at zero CAC. No revenue sharing, 100% of subscription revenue stays with Budy.

Prospect
AI-powered gym discovery via Google Places + contact enrichment
Outreach
B2B agents contact gyms with partnership proposal
Negotiate
Partnership terms, equipment catalog setup
Onboard
QR codes placed, equipment mapped, partner portal live
Live
Members scan QR → personalized plans using gym's equipment
Equipment-aware plans
When a user selects a partner gym, Budy generates plans using that gym's exact equipment catalog. No guesswork, no missing machines.
Partner self-service portal
Gym partners manage branches, update equipment, track subscriber metrics, and view growth summaries — all from their own dashboard.
Incentivized sales agents
B2B agents earn bonuses for every gym partnership they close. Aligned incentives drive aggressive expansion across markets.
Why gyms say yes: Budy becomes their member retention tool at no cost to them. Members get personalized coaching tied to the gym's equipment. The gym reduces churn and increases perceived value — we get a stream of subscribers without spending on acquisition.
05
Go-to-Market · Creator Platform

Creators fuel the content
flywheel

We already have 5,000+ exercises in the library — and it keeps growing. PRO-tier creators upload demonstration videos, earn revenue from qualified views, and compound the richest exercise library in fitness.

Creators upload
Exercise demos & technique videos
Library grows
Richer content for every exercise
Users engage
Better workouts, more views
Creators earn
Revenue share on qualified views
More creators join
Network effects compound
Creator tools (PRO tier)
Video upload with moderation pipeline
Earnings dashboard & wallet
Withdrawal, bank & tax management
Copyright protection & DMCA flows
Appeal process for content disputes
Anti-fraud & quality
Qualified-view detection with duration & percentage thresholds
Self-view prevention & hourly rate limits
Per-video duplicate protection with row locking
Content moderation lifecycle (review → approve/reject)
3-strike suspension model for violations
06
Business Model

How we make money

Subscriptions are the core revenue engine. Gym partnerships multiply subscriber volume at zero CAC — every gym member who scans a QR code becomes a paying Budy user.

Revenue streams
Subscriptions
$5.99 – $19.99/mo across 4 tiers
Creator platform
75% take rate on views
Growth multiplier
Gym partnerships
Gyms are not a revenue line — they're a subscriber acquisition engine. Every partner gym places Budy in front of its members. Members scan, subscribe, and Budy keeps 100% of subscription revenue. More gyms = more subscribers at zero customer acquisition cost.
TierPriceWorkoutsNutritionRegenerationsVoice coachingCreator tools
Standard$5.99/mo✓ AI plans—1 / period——
Advanced$7.99/mo✓ Smarter AI✓ Algorithmic2 / period——
Premium$9.99/mo✓ Best AI✓ AI-powered3 / period✓—
Pro$19.99/mo✓ Best AI✓ AI-powered3 / period✓✓ Full suite
07
Go-to-Market Strategy

Three channels,
one flywheel

Each channel feeds the others. Gym partnerships drive users, users attract creators, creators enrich the product, and the product sells itself to more gyms.

Direct-to-consumer
App Store & Google Play organic + paid acquisition. Free tier drives top-of-funnel, AI personalization converts to paid.
App Store optimization Social proof
Gym partnerships (B2B)
QR-code onboarding at partner gyms. Members scan, get equipment-aware plans, and subscribe. 100% of subscription revenue stays with Budy.
Zero CAC 100% revenue retained
Creator-led growth
Fitness creators bring their audience to Budy to monetize content. Their followers become users. Content enriches the platform for everyone.
Audience import Network effects
The compounding loop:  More gym partners → more subscribers → more creators → better content → more gym partners want in
08
Why Budy Wins

Defensible moats

Our advantages compound over time and are hard to replicate.

Unified AI context system
8 parallel data aggregators build a single source of truth per user — profile, training, performance, nutrition, engagement, progress, subscription, and fitness sync. Every AI decision reads from this context.
Gym equipment integration
No other fitness app generates plans from 5,000+ exercises matched to a specific gym's actual equipment catalog. This is a unique value prop for gym partnerships and a switching cost for users.
Creator monetization built-in
Full creator economy stack — uploads, moderation, qualified-view tracking, wallets, withdrawals, tax compliance, DMCA. Not bolted on, built from day one.
Adaptive block progression
Plans evolve based on real performance data — completion rates, exercise progression/plateau/regression, PRs, and recovery signals. The more you train, the smarter Budy gets.
Deep gamification layer
XP, points, levels, streaks, shields, badges, daily quests, leaderboards, and weekly recaps. Behavioral design that drives retention, not just features on a checklist.
Workout-aware nutrition
Meal recommendations know what you just trained and what's coming next. Pre and post-workout nutrition is contextual, not generic macro counting.
09
Product Status

Built, shipped, live

This isn't a concept deck. The product is live on both app stores with a production backend powering real users.

Platform
iOS app ↗Live
Android app ↗Live
FastAPI backendProduction
PostgreSQL + RedisProduction
App Store & Play billingIntegrated
Key capabilities shipped
AI workout generation · 5,000+ exercisesLive
Nutrition & meal recsLive
Gamification systemLive
Gym partnership CRMLive
Creator video platformLive
10
The Ask

Let's build the future
of fitness together

We're raising to scale gym partnerships, grow the creator ecosystem, and expand into new markets.

Scale gym partnerships
Expand B2B agent network and onboard gyms across key markets
Grow creator base
Attract top fitness creators to build the definitive exercise library
Market expansion
Localize and launch in high-growth fitness markets globally
Get in touch
BUDY